It's the face you show a crowded market
Background research will reveal opportunities within the market for your business or organisation. The range and quality of products or services you provide, the prices you charge, the audiences you are targetting -- these all determine your brand positioning.
This is both your logo and all the visual elements associated with it. They take the form of a visual 'toolbox' comprising typefaces, colours, materials, textures & graphics and will be drawn upon in the creation of marketing and business collateral.
Your tone of voice is conveyed by your brands' written communication across websites, brochures, social media, emails and packaging, including slogans and tag-lines. Your tone is an expression of the personality, values and people behind your brand.
Consistent branding reinforces customer recognition, differentiates you from competitors and demonstrates an overall higher level of professionalism. Brand consistency becomes crucial as companies grow and is usually achieved by creating brand guidelines.
Your brand identity is much more then just a logo, however it can take time to develop a full brand identity, and for many businesses a logo is often the best place to start. A carefully designed logo is the first step towards expanding your brand identity across print and digital mediums.
This is for the price-concious small business or sole-trader serving a local market.
This is for the small business looking for more control over the design process and a more competitive branding presence to stand out in the market and drive customer sales.
This package is currently under development.
Ask us for a quote, we would love to work with you.