Website were originally designed for computer screens, but now more then half of all internet traffic is coming from mobile phones and tablet devices. That means a business with a website that’s been designed for computers and laptops might be missing out on a lot of potential customers.
Ten years ago, when people first started using the internet on their phones, some businesses would invest in dedicated mobile websites. They might have one for Blackberry, one for Nokia, one for Windows and so on. That was both expensive and time-consuming when it came to website management and maintenance. We are also long past the point of being keep up with the endless new phones, screen sizes and operating systems that are launched every year.
Responsive Design is the solution for this problem. It’s a web development technique for building websites that work optimally on any and every internet-connected device.